PEAK PILATES®
Scaling a Pilates Brand Through Performance-Driven Creative Leadership
When I assumed creative leadership for Peak Pilates®, I applied a disciplined, performance-aligned creative framework across product launches, digital channels, and paid media integration. Reporting into executive leadership, I directed campaign development, digital storytelling, and creative production while managing internal and agency partners.
Scope of Leadership
- Brand ownership across digital & launch campaigns
- Creative direction for paid media strategy
- Shopify PDP rebuild and storytelling refinement
- Integrated campaign system across web, email, and performance channels
- Cross-functional alignment with sales & operations
Impact
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- Paid media ROAS increased by more than 4x through tighter creative–performance alignment
- Improved CPC efficiency through disciplined campaign iteration
- Elevated product storytelling to support higher digital conversion
- Strengthened cross-channel consistency across brand touchpoints
STILL PHOTOGRAPHY / VIDEO
ART DIRECTION and PRODUCTION
WEBSITE REDESIGN
The redesign of the Peak Pilates® website was based on user-research and informed consensus among stakeholders.
WIREFRAMES
SOCIAL MEDIA
Instagram Grid
EMAIL MARKETING
EVENTS
PIlates Empowerment Summit (PES) is one of the most highly anticipated Pilates events of the year.
The two-day event offers classical tracks as well as new, innovative programming and inspiration for Pilates professionals and dedicated enthusiasts. features more than 50 sessions. I am responsible for the marketing collateral from print to digital and environmental graphics.
Direct Mail Postcards
Web Design
