VIDEO ART DIRECTION
THE CASA® REFORMER
While the future is uncertain, maintaining health and wellness in the privacy of our homes, is imperative. Peak Pilates® introduced The Casa – a gorgeous wood reformer designed in accordance with Joseph Pilates standards and beautiful enough to fit any home decor.
RIDE AT HOME
Spinning® is the original, authentic and exhilarating indoor cycling experience! Started in 1991 by two road bikers who needed to train in the off-season, Spinning® quickly defined the indoor cycling category and became a global phenomenon. Headquartered in Venice, CA, they continue to be one of the biggest names in fitness today.
In 2021, the decision was made to shoot a video featuring home bikes to inspire users to continue their workouts at home in spite of studio closures.
PIRACY BURNS YOU
The Motion Picture Association wanted a trailer to show at movie theaters to deter people from downloading movies illegally. We held several focus groups to determine the median age and motivation of the target audience. We found that youth between the ages of 12 and 16 the most frequent downloaders and were most deterred by parental involvement.
The video was shot on the Warner Brothers lot and voiceovers were added in post-production.